- The tire musical "My Winter Star"

The new winter tire is the test winner and the leading actor in our product musical "My Winter Star", which we are developing at the highest level for our customer and introduce it to the tire trade in a Germany-wide roadshow.

6 shows take place throughout the country, each with 150-200 guests. As locations, we rent complete musical theaters. A total of 18 musical performers, actors, dancers, acrobats on stage and our crew of 30 people behind the scenes ensures that everything runs smoothly. We design the storyboard, the music, the scenery, the makeup and costumes, timing, budget and stage direction, the locations, organize the catering, the complete lighting and sound equipment, the tour bus nightliner, the decorations, print media, participants handling and all the logistics.

The story about the new winter tires generates suspense, information and entertainment, a happy ending with a standing ovation included.