- at the Circuito Gran Canaria with 150 dealers and the press

The new 4x4 all-round tires are presented to the international press and approximately 150 dealers. In several groups with different arrivals and departures, the launch event takes place at the Sheraton Hotel Maspalomas in the south of Gran Canaria.

Parallel to the road book tour, which leads into the rough mountains, several test stations are built on the racetrack Circuito Maspalomas, inviting to fast drives, driving on difficult-to-handle courses, braking tests in wet part areas, wet handling or slalom. The location right on the Atlantic and the always sunny weather make this race track a unique one. We assemble a fleet of 30 identical 4x4 vehicles. Also the change of tires and rims, the security, guarding, the tent and catering likewise the professional safety instructors and emergency services are coordinated by us as well as the entire travel program. Every evening, different shows fascinate in top class atmospheric dinners under the starlit sky.